I’m convinced that SEO is the best way to grow a business. Whether it’s an eCommerce store, in-person service business, or a recipe blog, you’ll have a steady stream of new potential customers without spending money on ads if you can get traffic coming to you from Google and other search engines.
You can also build a website that makes money from affiliate sales or ad revenue. Right now, money-making websites are selling for 35x the average monthly profits. If you create a website that earns $1,000/month, you now have an asset worth $35,000.
The most challenging thing about SEO is that it takes a while. It takes time to create content. It takes time for Google to trust your website. It takes time for you to see results. It’s like making money out of thin air.
You can turn on ads and get eyeballs on your stuff within a few hours. I’ve seen some quick results from SEO, and I’ve seen a few other SEOs do it, but that’s not the norm.
Usually, you’ll be working on a new website for a few months before seeing the results you want. That also doesn’t mean you can sit back and wait for six months until your SEO starts working.
It would help if you took action. The longer you wait, the longer the results will take. I can’t guarantee that you’ll see 1,000 visitors in the first three months.
But I’ve learned what works and what doesn’t. Here are some quick tips to help you get a new site off the ground faster.
Ask your friends to check out your site.
In the beginning, any people showing up on your website is a good thing. You sent them via text even if they got there by clicking a link. The main reason you want other people to visit your website is to improve the user experience. They might notice things that you missed.
- A spelling error
- A broken link
- A dropdown menu that’s hard to read
- An image or video that doesn’t load right
- Text that’s too small or too big
You’ll want to find and fix all of these things as quickly as possible. Having a second, third, and fourth pair of eyes on your site always helps.
It’s also helpful to get people to visit your website on different devices. You probably used your computer or laptop to design the site, but everyone’s device screen size is different. Things might look different than you expected.
Google pays attention to everything, including how long people stay on your website. If 95% of people are leaving after 10 seconds because of a mistake or technical issue, they won’t be sending more people your way.
Create social media profiles everywhere
With a new website, you want to show Google that they can trust you. Anyone can build a website in an hour. Search engines need to see trust signals that reduce the probability that you’re trying to scam people with your new site.
What does a new business do? They create social media profiles.
You don’t need to post on these accounts actively, but creating them can help build some trust. Use the same profile picture, same email, and same name across the board.
You can also link to your website on your profiles. This doesn’t have the same effect as a backlink, but it’s helpful.
Create brand consistency
Have you ever been on a website where you click on a different page and are unsure if it’s the same site?
SEO comes down to two things:
- Providing useful information
- Creating an enjoyable experience
Brand consistency helps you create a more enjoyable experience for your visitors. They stay on your website longer, trust it more, and are more likely to share it with someone else.
You don’t need to be a branding expert to create consistency.
I chose four brand colours and two fonts when I started a new website project. That’s it — KISS (keep it simple, stupid).
Once you pick those, it makes things so much easier, and it always looks more professional than a site with eight different fonts and 47 different shades of blue on every page.
I love Canva and use their palette generator to pick brand colours. I’m not a professional designer, so I choose two fonts on the more generic side—one font for headings and one for body text.
When people go from your homepage to your article, they know that they’re on the same website.
Write at least one pillar article.
Not every article on your website needs to be 5,000+ words, but you need a pillar piece of content.
This is where you’ll provide as much info as possible about a specific topic in your niche. I’d say that a pillar piece of content needs to be at least 3,000 words. It needs to go beyond the apparent surface-level information to most people.
You can link shorter articles from this article and shorter articles to your pillar content.
For example, you could have a pillar article, “Everything You Need to Know About Writing on Medium”, and then some shorter articles like:
- “How to Find Better Photos for Medium Articles”
- “How to Write Better Headlines on Medium”
- “How to Get Your First 100 Followers on Medium”
The pillar article will cover things like finding photos and writing headlines, but it’s broader information than the shorter articles.
Create three topic buckets
Your website should be about one specific topic — especially when you’re just getting started. Breaking that topic down into more minor issues will help you keep your content organized.
I learned about creating topic buckets when I was more focused on social media. This helps me create a content plan and stay focused on suitable topics.
Instead of thinking of what to post next, you can look at your three content buckets and better understand what type of content you should be creating. These also help when you’re gathering ideas or researching new topics.
To create these, you’ll need to do some research. Start with competitor research. What are the websites in your niche talking about? Which of those topics interests you the most?
Then you’ll want to think about what your target audience wants to see.
- What problems are they facing?
- What questions are they asking?
- What do they value?
- What products or services are they interested in?
- How can you help them?
After that, I’d focus on keyword research. Find low-competition keywords and organize them into your three content buckets.
Let’s say you have a wedding website. Here are three content buckets that might make sense:
- Wedding planning tips
- Wedding day tips
- Post-wedding tips
If you have an idea for new content, but it doesn’t fit into one of those buckets, I’d put it off for now. The more focused you can be on specific topics, the better.
This will help you build topical authority, and then you can branch out into broader topics.